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Gain the right insights from your media monitoring
With the ARGUSinsights premium analyses, you gain qualitative insights into your media or social media presence, your media work and strategic positioning and reputation. The premium analyses provide information about the quality of the media response and thus allow an in-depth examination of the success of the communication work and the effect of the media coverage. This provides you with information on the impact and perception of your company.
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- The ARGUSinsights premium analyses examine the quality of the media response achieved by your company and serve as a working tool for strategic communications work.
- All ARGUSinsights premium analyses include a media response analysis as a basic module.
- Depending on the analysis package, you can compile your individual analyses from the available additional modules.
The following modules are available:
Basic Module
The Basic Module is a media response analysis that focuses on qualitative presence in the media.
Topics & Issues
The topic analysis exploratively examines the reporting according to thematic clusters. The most present topics are examined in more detail.
Benchmarking
The benchmark analysis serves to compare the media presence of a company particularly well with that of its competitors.
PR evaluation
The analysis of the success of concrete communication measures, in particular media releases and media conferences, will be examined.
Reputation
Key reputation drivers and issues that influence reputation are analysed.
CEO image
The perception of the CEO in the public media is summarised and maps the reputation values as well as the central topics.
Stakeholder
The stakeholder analysis examines in detail which actors are present in the reporting.
Social media
The social media module provides an overview of the presence of a brand or company in the social networks.
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More than 10,000 customers have placed their trust in ARGUS DATA INSIGHTS’s services. Discover how you can use the right insights as a basis for your future business decisions.