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Company profile
BackCompany profile
With more than 125 years of experience in the media and communications sector and a fresh perspective on new technologies, ARGUS DATA INSIGHTS offers tailored smart media insights. The portfolio includes solutions for active media and public relations, media analysis and media monitoring – worldwide and across all channels.
The combination of digitally obtained insights and human expertise enables a company to transform simple media insights into smart data. The team of around 500 employees in Germany, Switzerland, France and Spain provides clients with advice and assistance for every project.
VISION
The best smart media insights for all.
CONVICTION
We are convinced that our relevant media information and tools mean that our clients are better informed and able to make sounder decisions.
PROMISE
We provide the right media content and insights – anywhere and at any time, integrated into your usual work environment, individually tailored, and with a budget you can plan.
Services
SMART MEDIA INSIGHTS
See how Smart Media Insights can offer a clear view when surrounded by a sea of information and ensure your success.
Media News
All of the relevant reports from a comprehensive media programme on your company, competitors and market, on a central online platform.
Media Analytics
Gain new insights and make well-founded business decisions based on an analysis of media coverage.
Media Engagement
Professional and efficient media and public relations work using comprehensive software-as-a-service (SaaS) solutions.
Media Services
Our communications experts will be happy to advise you.
Facts and Numbers
No 1
smart media insights company in the DACH region with a comprehensive selection of global media sources. Around 500 media and communication experts work daily to serve our 10,000 clients.
> 80’000
Print media sources
Our readers sort through more than 80,000 print media titles from all over the world looking for relevant topics on behalf of our clients.
> 5’000
Radio and TV broadcasts
Our RTV specialists audit more than 5,000 radio and TV broadcasts from the DACH region looking for relevant issues.
> 120’000
Websites
We monitor more than 120,000 news websites and online media.
> 300
Million social media profiles
We monitor more than 300 million social media profiles as part of our portfolio.
10’000
clients
10,000 clients in the DACH region use our products and services daily.
500
communication experts
Around 500 media and communication experts work round the clock to support our clients.125
years of experience and specialist expertise in the fields of media monitoring, media review and media analysis.
1896
ARGUS der Presse AG founded in Geneva, Switzerland.
1946
‘Der AUSSCHNITT’ founded in Berlin, Germany
2017
Launch of single brand ARGUS DATA INSIGHTS
BLOG
June 2021
How employees can become brand ambassadors
Do you work in management or in the marketing or communication department and do you wish your colleagues would share your social media posts? Then you need to read this article! This article gives...
June 2021
5 tips to help you understand your target group better
The target group is the focus of all communication measures and integral to the success of companies. But defining the target group is by no means the end of it! To ensure they are really addressin...
June 2021
12 tips for successful influencer marketing
Is your company planning an influencer marketing campaign? Or would you like to improve the impact of your influencer marketing on a long-term basis? Then you need to read this article! We have 12 ...
October 2020
5 tips for successful reputation management on social media
“Once your reputation is ruined, you can do as you please.” – But if you are not aiming for a rockstar lifestyle, this is perhaps not the best recommendation if you want your business and projects ...
September 2020
Social media management in the Covid era
Covid-19 has caused a global disaster the likes of which we have not experienced since the Second World War. It is putting everyone and everything in the spotlight, including the community manageme...